MR South Africa Semi Finalist 2012:

Bar-One Manhunt Finalist 2013


Thursday, September 8, 2011

Look & Feel Good Expo: Marketing


Part of my PR work for this stage of the competition is to get us as a Mr South Africa Brand and Myself out to the public in the most positive way possible.
So why not with the Look& Feel Good Expo that will be taking place in Cape Town and Johannesburg over the next 2 months. I have managed to negotiate with organisors to allow us to be part of this prestigious event as Mr South Africa 2012 Semi fin
This iniative will include all Mr South Africa Semi Finalists that are keen and available to participate:

"Recognising that in today's fast-paced and highly pressured society many South Africans' health and wellness has been compromised by a time-starved lifestyle, organizers Biz Events decided to create an all encompassing event that will reflect the global move towards health, wellness, longevity, positivity, vitality, environmental awareness and sustainability. The expo will reflect the most up to date information on wellness and healthy living. Consumers will be exposed to a collective, indulgent lifestyle experience as they engage actively with exhibitors in a positive and dynamic environment."

So here is some detail:
Below are the dates that the Expo is taking place:
Cape Town: 16th to 18th September 2011
Venue: Cape Town International Convention Centre
Johannesburg: 7th to 9th October 2011
The Coca Cola Dome in Northriding


We will be part of all required photo shoots for the Expo and be actively involved in the Fitness Magazine stand hence, part of the publicity all the way through.


This is what we will be doing:

  • Complementary social networking activations (facebook, twitter, blogging etc);
·         Mr. SA semi finalists will have roaming rights at the expo’s;
·         Mr. SA semi finalists to participate in photo opportunities.
·         Fitness Magazine has also agreed to integrate the finalists in to their Fitness Zone.
We will be on stage at 14h00 in Cape Town on the Saturday at in Johannesburg on Stage at 14h00 on the Sunday (Please come through to support!)
 I will be co-ordinating with attendance to the Cape Town event and will be attending the Johannesburg Expo. I am looking forward to this one, we are sure to get some great publicity and quality group pics once done.

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